Found & Felt

You'll never scroll back that far.

But we will.

Every photo has a story. We find the best photos, turn them into moments, and ask the question only you can answer.

We’re new and still testing things out. There’s room for a few more families — want in?

A family sitting together on a picnic blanket in a park
A parent feeding a baby a snack outdoors A parent and a smiling baby under golden evening light
A family selfie in the park at sunset A parent holding a baby and a picture book on a hilltop
How it works

We do the boring stuff.

1

We notice

We scan your camera roll, learn the faces that matter, follow the year, and find the moments hiding between the screenshots — the trips, the firsts, the ordinary days that turned out not to be.

2

We ask

Each moment arrives written as a short scene, and ends with a journal prompt. Not "where was this?" it's the kind of question that makes you sit down for a minute.

3

The rest is yours

A few sentences in your own words, one moment a week. Your answers are the book — your photographs, your voice, the year the way it actually felt.

Get a free PDF for every moment you answer. You can never have enough books. Print it at home, or be lazy
and let us print it for you.

Inside the app

Go on, take a peek.

Found & Felt onboarding screen listing the people found in your photos, with names, pronouns, and their place in the story
We find your people.
Found & Felt home screen showing two year-long books, each with its cast and a new moment asking a question
One moment per book delivered each week.
A moment sheet titled ‘Head to Head on the Carpet’ with a written scene, a question, and an answer field
A scene, a question, your answer.
A moment, delivered

You're not crying. We're cutting onions.

Every week, one moment is unwrapped and waiting — you'll want to see what we found. The scene sets the table; the question is yours alone. Answer in a minute or take all week.

Max's First Year · Week 39

Nine months to the day, and Miles has appointed himself the one who steers. Both hands on the stroller bar, grinning at the camera instead of watching where he's going, while Max rides low and unbothered under a swaddle blanket. Nobody asked Miles to push — he just took it, the way he's been taking on small jobs all year that used to be Derek's, or yours.

Miles just started grabbing jobs like this one — what's a job you hope he never lets go of?

A moment from Max’s Baby Book.
Print the book Coming soon

Because you will absolutely forget.

When you're ready to print, we build the book for you. You never start from a blank page.

  • Sorted and designed start to finish
  • Customize it any way you want
  • Print it and enjoy the fruits of our labor
The book lying open on a wooden table, showing a moment titled ‘Apple orchards & warm donuts’ with family photos and answers
Why I made this

A million photos. Zero baby books.

Six years later, and every one of those photos is still on my phone. No baby book. No photo book. Because sorting through them was time-consuming. Now that my second baby is here, it’s all coming back again.

What I wanted was a baby book blended with a journal. With a baby book, you get the prompts, but you have to match them to the photos. With a photo book, you have to go through and sort it all yourself. I wanted something that could do it all for me: go through my photos, pick the best, and ask the one question that makes me remember who they were at that exact moment.

So I built it. My kiddos are getting baby books after all — one overdue, one right on time.

Zenia

Zenia laughing at the kitchen table over breakfast with one of the kids, partner cooking in the background
FAQ

Asked, answered.

How are the scenes and questions written?

Each moment is written by AI — based on who’s in the photo, the place, the light, what’s happening. Then it asks a question specifically for you.

Do you look through all my photos?

Only during the time period you selected. The scan runs on your phone — that’s where faces are found and grouped, and your library itself is never uploaded.

Two small things do leave: face crops, so Claude can double-check the grouping, and the few photos in the running for a moment. Both go over an encrypted connection to our own server, which hands them to Claude.

Your moment photos and the faces of your people are stored on a secure cloud server, so that we can print your book. Anything you delete is deleted from our servers too.

We never sell your data — not your photos, not your answers, not to advertisers, not to anyone. When you delete something, we delete it too.

How is AI used, exactly?

In a couple of ways — and your data is never sold, and never used to train AI.

  • Face scanning — finding faces and grouping them, so your people can be followed through the year. This runs on your phone; only a few crops go to Claude to confirm the groups.
  • The moments — Claude (Anthropic’s AI) looks at a handful of candidate photos, picks the ones worth writing about, and writes each scene and its question.
What if I fall behind?

A moment waits as long as it needs to, and the next one arrives on your usual day.

What does it cost?

Found & Felt is in early testing with a small group of families, free while we learn. Downloading a moment as a PDF is always free. Printing isn’t open yet — when it is, the price will be shown before you order, and nothing goes to press without you saying so.

What's in there?
Let's find out.

We're in early testing with a small group of families. Want in on the next round?

iPhone isn’t ready yet, we’ll email you the moment it is.

Hands holding a closed linen hardcover book titled ‘The O’Learys 2026’ with a family photo on the cover